After that point, Google search volumes experienced a protracted drop. By December 1st, episodes were only available on Spotify, and earlier episodes on YouTube and other streaming platforms were also ripped down. Spotify announced its Rogan deal in May of 2020, but Rogan didn’t exclusively start recording for the platform until September 1st. Anecdotally, plenty of Rogan fans publicly swore off the podcast after the switch, especially after episodes stopped appearing on YouTube - and older episodes got scrubbed from the video platform (incidentally, Spotify also deleted 42 Joe Rogan Experience episodes prior to the transition, a move that may have also damaged overall audience interest).
Spotify hasn’t disclosed any listener data on The Joe Rogan Experience, so it’s been impossible to determine if followers have dropped off (or increased) after the shift to the streaming platform. But that deal, which shifted all episodes onto the Spotify platform, may be damaging the podcaster/comedian’s overall influence.
Joe Rogan reportedly received a handsome $100 million for inking his exclusive podcast deal with Spotify. Google searches of ‘Joe Rogan’ between April 26th, 2020 and early April, 2021 (source: Google Trends) Is Joe Rogan losing relevance following his exclusive podcast deal with Spotify? That’s been a difficult question to answer, though Google search traffic data now indicates a serious drop in broader interest since the deal began.
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